“Make the logo bigger”. Clients will always have their input. Ditto, your Creative Director. Changes are an integral part of the production process, and managing those changes can be quite challenging. You get different emails from different people at different times. Multiple versions of the same file exist. Is each person proofing/ reviewing the latest layout? You know the drill. WIP solves those issues by enabling you and your team to view the most current, updated file on-line. It's simply the best way to be assured everyone is viewing and working from the latest layout or image.